Is There Amazon in Mexico? Your Ultimate Guide to Using Amazon in Mexico

Is There Amazon in Mexico?? The question makes us chuckle a bit because thinking that Mexico, one of the developing countries, wouldn’t have this company would be quite bizarre.

The reality is that Amazon is present in almost every country with solid democratic norms and in markets with high consumer power, and yes, Mexico is one of them.

Amazon is one of the largest companies on the planet, whose owner, Jeff Bezos, turned it into one of the most powerful empires.

Although we might think Amazon has only been around for a few years, the truth is it has been three decades since its founding in 1994, and it has evolved since then.

Amazon originated from the company Cadabra, which was quite different from what we know today, well, very different.

Let’s say Bezos had the potential to identify a need among the population, allowing him to take a step toward globalizing his product.

Bezos chose the name Amazon by looking at the dictionary and opted for it because the Amazon was an “exotic and different” place, just as he planned his store to be; the Amazon River was the “largest” river in the world, and he planned to make his store the largest in the world.

Just like that, his vision reached another level, becoming what it is today.

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Is There Amazon in Mexico?

One of the most recognized logos in Mexico is Amazon’s, a global consortium that has become part of the lives of millions of citizens worldwide.

But, is There Amazon in Mexico? Of course, it does, and to a great extent. It is estimated that Amazon’s market in the Aztec land will continue to grow.

Amazon, the largest online store in the world, has expanded its operations in Mexico in recent years, offering physical goods in addition to the e-books and Kindle e-readers it has been selling through Amazon.com.mx since September 2013.

Today, Mexico is one of 11 sites with 278 million customers who have access to millions of products through the platform.

Amazon Mexico has the most product categories and features available in a country outside the United States.

In Mexico, Amazon competes in an e-commerce market that was worth $3,654 million in 2014, almost double what it was in 2012, when it reached $1,928 million, according to figures from the analysis firm Euromonitor, which also places Amazon in third place, behind Privalia and Walmart.

Currently, Amazon Mexico has 12 enabled categories (books, movies, e-readers and e-books, electronics, computing, video games, home and kitchen, tools and home improvement, baby, watches, sports, and health and beauty).

One of the great advantages in Mexico is that it has its store with special conditions for payment in the national currency.

In Amazon Mexico, you can shop in pesos, and no, it is not cheaper to buy from the US store. If you have an account with the store in another country (US, for example), it will also work in Mexico. Of course, they only accept credit and debit cards (although they are working to offer other payment methods).

Additionally, to continue answering, “is There Amazon in Mexico?” there are no doubts, as there is free shipping for minimum purchases of 599 pesos throughout the country.

The Incredible Growth of Amazon in Mexico

Amazon arrived in Mexico in 2015 to compete against the leading digital retailer: Mercado Libre. The difference was that the Latin American company had been in the Mexican market for 15 years when Amazon decided to open operations here.

Despite this, eight years after its arrival in Mexican lands, the American company can boast figures such as an investment of 52 billion pesos in Mexico.

Amazon’s management in Mexico will seek to compete on price with the rest of the e-commerce offerings in Mexico.

A significant part of the pricing strategy rests on the company’s global logistical and operational experience.

Amazon’s main advantage is its logistical capacity for product delivery. According to Amanda Boulier, a research analyst at Euromonitor, although Amazon is the global leader (surpassing Alibaba and eBay) in a market that was valued at 839.6 billion USD in 2014, the challenges it will face in Mexico are enormous.

In fact, as of today, Mexicans have three shipping options: Economic; two-day; and next-day (for now only in Mexico City, Monterrey, and Guadalajara).

¿Is There Amazon in Mexico? This response is a confidence booster for those who had certain doubts, but there’s more.

Today, Amazon in Mexico has 11 distribution centers ranging from Tijuana to Mérida, including Guadalajara, León, and Monterrey.

Additionally, there are three sorting centers, 27 delivery stations, a corporate office, two physical stores (in Monterrey and Guadalajara), and over 3,500 delivery points.

Products Offered by Amazon Mexico

It is interesting to know that the first item sold in Mexico was this Ike Amiibo for Wii U. Amazon can separate its potential audience into two profiles: those who have already shopped online with another e-tailer and those who still need to be persuaded to make their first purchase.

The range of products on Amazon in Mexico is extensive, from a simple cooler to high-end electronic equipment. This is without overlooking Amazon’s flagship products such as Prime, Music, among others.

Amazon aims to penetrate all levels and social strata, where all products that can be consumed in Mexico are leveraged to sell on its platform.

Initially, they were focused on the A and B classes; now, it is much more balanced with classes C, D, and E.

Amazon’s challenge in Mexico is to further balance the penetration of online sales. So, to the question, “is There Amazon in Mexico?” it’s a resounding yes.

Amazon Mexico vs. Amazon United States

In this regard, Amazon Mexico, compared to Amazon USA, has a constantly expanding logistics network.

As the platform has gained popularity in the country, it has invested in building new fulfillment centers and improving its logistics operations.

It has also established strategic partnerships with local courier companies to ensure efficient deliveries throughout Mexico. These partnerships allow products to reach customers promptly and safely.

So far, it is understood that some products are not available in the Amazon Mexico market, but in truth, they are very few.

Remember, it’s all part of a consortium, and it is replicated in other countries. For example, these are the services of Amazon Mexico:

Amazon Prime Mexico: A subscription program similar to the one in the United States, offering fast and free shipping.
Amazon Recargas: A service that allows customers to top up their mobile phone balance and pay for basic services.
Amazon Pay: An online payment solution that facilitates transactions on the platform.
AmazonBasics Mexico: A private label offering a wide range of quality products at affordable prices.

Some Important Aspects to Consider About Amazon Mexico:

Language and Currency: Purchases are made in pesos.

Using Google Chrome’s Translation Function for Non-Spanish Speakers.

The option is possible; from the Google settings, you need to look for options and then determine the language. It’s quick and easy.

READ HERE: Creating Your Dream Luxury Home Office

Amazon Mexico Payment Methods

Mexico is a country that still uses a lot of cash, and many people do not have credit or debit cards.

Therefore, for example, one program we launched was enabling cash payments at Oxxo, but we have already expanded this to more convenience stores and pharmacies.

Another program is paying online or at convenience stores and receiving the product at grocery stores, similar to the Amazon locker pick-up program.

The mission is to make things as easy as possible for the customer, and in that sense, we have expanded payment options to include interest-free installments with clear and transparent terms.

Using Amazon Gift Cards in Mexico

Of course, it is possible and will be adapted to each campaign according to the season in Mexico.

Therefore, you can count on your Amazon gift cards in Mexico.

For example, recently, Amazon offered a 150 pesos discount on a minimum purchase of 1,000 pesos in digital gift cards sold by Amazon Mexico, just by adding the promotional code HSGIFTCARDS at checkout.