The new Nike Sunset sneakers: With the magic of Balvin
The Nike Sunset sneakers are the latest collaboration between the footwear brand and Colombian singer J Balvin.
Balvin already has three line collaborations with the American sportswear brand and the Antioquian singer.
The release of the new Nike Sunset sneakers also coincides with the 35th anniversary of the launch of the first-ever Air Jordans in history.
It was a highly significant date, a line of athletic shoes associated with basketball legend Michael Jordan.
“I’m telling the story of my city, Medellín. It’s like we’re going through the toughest moment and then we turn that energy into something positive. That’s why I’m thinking about the sunset. The sunset is the day that’s leaving now, the day that’s ending. It’s time for another day. That’s the inspiration, and the whole collection, super, super clean,” J Balvin explained.
J Balvin has returned to the media spotlight in the best way with the Nike Sunset sneakers. Balvin explained that after several months of absence, he brings his recent collaboration with the Air Jordan brand, something many of his fans have eagerly awaited for a long time.
The Air Jordan X J Balvin 3, also known as the Nike Sunset, represent the latest offering from the renowned sportswear brand in partnership with the Paisa singer.
There had been speculation about this new sneaker model for several months, and its official release took place on Saturday, September 23.
As expected, due to the success of the two previous collaborations, the sneakers sold out quickly, reflecting the great reception they received from the public.
The new Nike Sunset sneakers
The new Nike Sunset sneakers are not only different in design but also hold special meaning for J Balvin, as they represent his connection to his roots, like when he was a young dreamer roaming the streets of Medellín.
This is why the Air Jordan Sunset is inspired by the colors of the Antioquian capital’s sunset sky.
In 2020, J Balvin became the first Latin American singer to collaborate with the prestigious Nike brand. The first of these collaborations was called Air Jordan 1 retro x Balvin, known for its vibrant colors reflecting the distinctive style of the Colombian reggaeton artist.
The second pair of sneakers stood out for its light blue color, evoking the image of clouds and conveying a sense of tranquility.
The sneakers are made of soft suede and the highest quality leather, ensuring not only an exceptional appearance but also optimal durability and comfort.
This combination of elements makes these commemorative Air Jordans truly special and beloved by all fans of J Balvin and Jordan.
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