Mercedes Benz Plant in Mexico Considering Exporting Units

The Mercedes Benz plant in Mexico is considering exporting due to its high productivity and goal achievement in this country.

Nearshoring opened the door for the German headquarters of Mercedes Benz to consider the Daimler Mexico bus plant for exporting products.

Given that the Mercedes Benz plant has productive and engineering capacity to export to the U.S. market and boost national technology and innovation supply, it is an excellent opportunity.

This was confirmed by Alexandre Nogueira, CEO of Daimler Buses Mexico.

He emphasized that Daimler in the United States has little presence, and the bus sold in that market is manufactured in Turkey. They intend to strengthen their commercial strategy.

The president of the German automaker in our country mentioned that, a few months away from celebrating 30 years of manufacturing and selling exclusively for the Mexican market, they will reach the historical maximum of 4,000 units.

The consolidation of the Mercedes Benz plant in Mexico has led to the consideration of the Daimler plant in García, Nuevo León, for expanding production and exporting for the first time.

“Nearshoring is very interesting from two perspectives (for Daimler Buses Mexico), the first is the opportunity to nationalize products that will be exported,” he said during his participation in the Expo Transporte ANPACT 2023.

Mercedes Benz Plant

The Mercedes Benz plant in Mexico was established in 1994 in Nuevo León, about to turn 30 years for production in Mexico.

“With all the transformation implemented at Daimler, the recognition, and the quality standards used, the importance of results and volume, today we are part of the strategy and are at the table of Daimler Buses globally,” he stated.

Alexandre Nogueira highlighted that in the Mexico bus plant, “we are highly trained from the point of view of productive capacity and engineering to play globally, and nearshoring for us is a possibility to be part of the export network.”

If the United States demands buses, then Mexico can send products, and although they are strategic projects, they are not immediate. “What we did in the last three years qualifies us for discussions,” and the foundations are laid to make that leap, he emphasized.

The CEO of Daimler Buses commented that the business in Mexico demonstrated strength coming out of the 2020 pandemic, “we emerged stronger than we were, and we gained recognition as a company globally, as the (plant) that transformed and prepared the most in a difficult situation.”

According to INEGI figures, the Mercedes Benz plant in Mexico accumulated a 62.4% growth in retail sales until last October, with 2,909 units, and a 50% increase in wholesale with 3,052 buses.

“Today we produce for Mexico, and it’s 3,500 to 3,800 units, and we have a transformation project,” he added.

And he said that more than 50% of national supply has been achieved, “we have everything to make components and nationalize in the industry (…), not just assembly but innovation and technology. That is one of our pillars,” said the CEO of Daimler.

Also read: Starlink Wins Two Bids in Mexico.